Aromajockey Scentman 2007 — 2022

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Scent is the only sense you cannot turn off.

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For fifteen years, live scent performances took me to stages, concert halls, fashion shows, conference rooms and party venues across the Netherlands and beyond. Sometimes centre stage during a TedX or a concert, visible and deliberate. Sometimes completely hidden — releasing scent into a fashion show or product launch without anyone knowing where it comes from, letting the smell do the talking on its own terms.

The format changed with every project. The goal never did: create a moment where scent and experience become inseparable, and where people stop, turn to each other and say — do you smell that?

Over the years the Scentman live act appeared at product launches, brand events, lectures, concerts, fashion shows and public performances. Each one site-specific, responsive and unrepeatable.

This chapter is closed — but the experience and understanding of how scent moves through a space and an audience informs everything I do today.