title. Dior Joy live commercial
For Dior's new woman's fragrance, Joy i was asked to solve this idea they had. Letting people in 20 theaters around the Netherlands smell the new perfume, on the exact time in the commercial. Right on this time, you would see the perfumer, François Demachy smelling his blotters. I created several installations that worked with the original fragrance, that would do the trick to let everybody smell the scent on the right moment.